FORESTRY WORLD (MOBILE VAN) – ARGENTINA

This program aims to tour the province and reach out to residents in the different areas where the company maintains operations or areas that are located far from urban centers, to strengthen the relationship between the company and the community. In addition, the trailer’s exterior offers a space for community engagement, in which to share concerns and interests about the forestry industry and ARAUCO’s management.

During 2016, the mobile van toured through new areas and updated its contents and games which aim to communicate key issues of the forestry industry in a manner that was new and attractive for the 11,273 people that participated in the experience.